Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you," "your," or "User") and Pure Expertz™ LLC ("Pure Expertz™," "Company," "we," "us," or "our"), a limited liability company organized under the laws of the State of Illinois, with its principal mailing address at PO Box 868, Glenview, IL 60025.

By accessing or using this website at pureexpertz.pro (the "Site"), browsing any content hereon, submitting any form, or engaging with any services offered through or in connection with this Site, you acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety. If you do not agree to these Terms, you must immediately cease use of this Site.

These Terms apply to all visitors, users, and others who access or use the Site. Your use of this Site constitutes your ongoing acceptance of any updates to these Terms, as described in Section 10 below.

2. Services Described

Pure Expertz™ LLC provides AI education, strategy consulting, and business development services to entrepreneurs, small and mid-size businesses, and professionals. Services offered through or connected to this Site include:

2.1 AI Strategy & Consulting

Personalized advisory engagements focused on identifying, implementing, and scaling AI-powered systems within your business operations, including workflow automation, process design, and technology selection.

2.2 Workshops and Live Training

Group and private educational sessions covering applied AI tools, prompt engineering, business automation, and related topics. Workshops may be delivered in person, virtually, or in hybrid formats.

2.3 Engagement Agreement (EA-1)

Formal service engagements are initiated through our Engagement Agreement form at /engage/. The EA-1 governs the scope of services, deliverables, compensation, and terms for each specific engagement. See Section 3 for details on the legal effect of signing the EA-1.

2.4 AI Readiness Assessment

An interactive ten-question diagnostic tool available at /surveys/ai-readiness/ that evaluates your organization's current readiness to adopt and leverage AI technologies. Results and a readiness score are provided upon completion.

2.5 Independent Contractor (IC) Program

A structured program through which qualified individuals may affiliate with Pure Expertz™ as independent contractors to deliver services, generate referrals, or participate in the Pure Expertz™ business ecosystem. Program participation is governed by a separate independent contractor agreement.

2.6 Community Membership

Access to peer learning communities, group cohorts, and community platforms associated with the Pure Expertz™ network. Community membership terms, access rights, and conduct standards are set forth in applicable membership agreements or platform terms, which are incorporated herein by reference.

2.7 Cohort Programs

Structured multi-participant learning cohorts focused on AI adoption and business transformation, accessible through /cohort/. Cohort enrollment terms are set forth in individual program agreements.

The Site at pureexpertz.pro serves as a presentation and information platform. Certain services may be administered through connected platforms. See Section 4 regarding payment processing.

3. Engagement Agreement (EA-1) — Digital Signature and Legal Effect

3.1 Formation of a Binding Agreement

When you complete and submit the Engagement Agreement form at /engage/, including all required fields and the typed digital signature field, you are entering into a legally binding contract with Pure Expertz™ LLC. Submission of the completed form constitutes your offer to engage our services under the terms specified, and our written confirmation constitutes acceptance, forming the EA-1 agreement.

3.2 Legal Validity of Typed Digital Signature

Your typed name in the digital signature field constitutes a valid electronic signature with the same legal force and effect as a handwritten signature under:

• The Uniform Electronic Transactions Act (UETA), as adopted by the State of Illinois (815 ILCS 333/), which provides that an electronic signature has the same legal effect, validity, and enforceability as a traditional written signature;
• The federal Electronic Signatures in Global and National Commerce Act (E-SIGN Act), 15 U.S.C. § 7001 et seq., which preempts conflicting state laws and confirms the enforceability of electronic contracts and signatures in interstate and foreign commerce.

3.3 Records

We maintain electronic records of all executed EA-1 agreements, including the submission data, IP address, and timestamp, for a period of seven (7) years. You are entitled to request a copy of any agreement you have executed with us.

4. Payment Terms and Processing

4.1 Payment Platform

All financial transactions, including service fees, program enrollments, and subscription payments, are processed exclusively through our designated payment platform hosted at pureexpertz.com (operated via GoHighLevel). The Site at pureexpertz.pro is a presentation and engagement platform only. It is not a payment processor and does not collect or transmit payment card data, bank account information, or any financial instrument details.

4.2 Payment Obligations

Service fees, retainers, workshop fees, and program costs are set forth in your applicable EA-1 or program agreement. All quoted fees are in U.S. Dollars (USD) unless expressly stated otherwise. Payment terms, including due dates, accepted payment methods, and late payment policies, are governed by your individual engagement agreement.

4.3 Refunds

Refund eligibility varies by service type and is specified in the applicable engagement agreement or program terms. In the absence of a specific refund provision, all fees are non-refundable once services have commenced. Disputes regarding payments should be directed to [email protected] in the first instance.

4.4 Taxes

You are responsible for all applicable taxes, duties, and assessments in connection with your engagement, except for taxes based on Pure Expertz™'s net income. Where we are legally required to collect sales tax or similar taxes, we will include them in your invoice.

5. Intellectual Property

5.1 Pure Expertz™ Trademark

The name "Pure Expertz™," the mark "Pure Expertz™," and associated logos, wordmarks, taglines, and brand elements are proprietary marks owned by Pure Expertz™ LLC. Pure Expertz™ is a common law trademark. A USPTO trademark application is pending in International Class 35 (business consulting and management services) and Class 41 (education and training services). All rights in the Pure Expertz™ mark are reserved.

You may not use the Pure Expertz™ name, logo, or any confusingly similar mark in connection with any product, service, or communication without our prior written consent. Unauthorized use of our marks is a violation of trademark law and these Terms.

5.2 Site Content

All original content on this Site — including but not limited to text, graphics, layouts, service descriptions, educational materials, assessment tools, and course content — is owned by or licensed to Pure Expertz™ LLC and is protected by U.S. and international copyright law. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any content from this Site without our express written permission.

5.3 Block by Block Alliance Framework

The Block by Block Alliance framework, methodologies, and related materials referenced on this Site and used within certain Pure Expertz™ programs are made available under an open-source license. Use of these materials is permitted subject to the attribution requirements specified in the applicable open-source license terms. You must retain all copyright notices, attribution statements, and license texts when using, reproducing, or distributing Block by Block Alliance materials. For specific attribution requirements, contact us at [email protected].

5.4 Feedback and Submissions

If you submit ideas, suggestions, feedback, or other information to us regarding our services, you grant us a non-exclusive, perpetual, royalty-free, worldwide license to use, reproduce, and incorporate such feedback for any purpose, without any obligation of compensation or attribution to you.

6. No Guarantee of Results; Income Disclosures

For example, statements that participants in the Independent Contractor (IC) program may earn approximately $30,000–$55,000 in Year 1 represent a range of outcomes observed or modeled under specific conditions. Your actual results will depend on many factors outside our control, including but not limited to:

• Your individual skill level, experience, and effort
• Your existing professional network and client relationships
• Market conditions in your geography and industry
• The time and resources you invest in the program
• General economic conditions

Past performance or results of other program participants do not guarantee or predict your own results. No representation is made that you will achieve any specific level of income, revenue, or business success through participation in any Pure Expertz™ program, workshop, or engagement.

Pure Expertz™ services are educational and advisory in nature. We do not provide legal, tax, accounting, or investment advice. You should consult with qualified professionals before making business or financial decisions.

7. Limitation of Liability

In no event shall our total cumulative liability to you for all claims arising out of or related to these Terms or our services exceed the greater of: (a) the total fees actually paid by you to Pure Expertz™ in the twelve (12) months immediately preceding the event giving rise to the claim; or (b) one hundred U.S. dollars ($100.00).

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for certain types of damages. To the extent such laws apply, some of the above limitations may not apply to you. In such jurisdictions, our liability shall be limited to the maximum extent permitted by applicable law.

7.1 Disclaimer of Warranties

THIS SITE AND ALL SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

8. Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the State of Illinois, without regard to its conflict of law principles.

Subject to the arbitration provisions in Section 9, you irrevocably agree that the state and federal courts located in Cook County, Illinois shall have exclusive jurisdiction to resolve any dispute or claim that is not subject to arbitration, and you hereby submit to the personal jurisdiction of those courts.

9. Dispute Resolution and Arbitration

9.1 Good Faith Negotiation

Before initiating any formal dispute resolution process, you agree to contact us at [email protected] and make a good faith effort to resolve the dispute informally. We will make a reciprocal good faith effort to address your concern within thirty (30) days of receiving written notice. Many disputes can be resolved quickly through direct communication.

9.2 Binding Arbitration

If good faith negotiation fails to resolve a dispute within thirty (30) days (or such longer period as the parties may agree in writing), any and all disputes, controversies, or claims arising out of or relating to these Terms, the Site, or our services — including questions about the formation, validity, interpretation, performance, or breach of these Terms — shall be finally resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules (or Consumer Arbitration Rules where applicable).

The arbitration shall be conducted in Cook County, Illinois, or by video conference if the parties agree. The arbitration shall be conducted by a single arbitrator unless the amount in controversy exceeds $250,000 USD, in which case a panel of three arbitrators shall be appointed. The arbitrator's award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

9.3 Class Action Waiver

YOU AND PURE EXPERTZ AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION. Unless both parties agree in writing, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding.

9.4 Exceptions to Arbitration

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in a court of competent jurisdiction in Cook County, Illinois, to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights, confidential information, or other proprietary rights, without first engaging in the good faith negotiation process and without prejudice to the right to seek arbitration for other disputes.

9.5 Fees

Arbitration filing fees shall be allocated in accordance with the applicable AAA rules. Each party shall bear its own attorneys' fees and costs unless the arbitrator determines that applicable law requires a different allocation or that a claim or defense was frivolous or asserted in bad faith.

10. Changes to These Terms

We reserve the right to modify or update these Terms at any time at our sole discretion. When we make changes, we will update the "Last Revised" date displayed at the top of this page. For material changes — those that significantly affect your rights or obligations — we will make reasonable efforts to provide notice (for example, by posting a notice on the Site or sending an email to the address on file, if any).

Your continued use of this Site or our services after the effective date of any modification constitutes your acceptance of the revised Terms. If you do not agree with the modified Terms, your sole remedy is to discontinue use of the Site and, where applicable, terminate any ongoing service engagements pursuant to the terms of your EA-1 or other applicable agreement.

We recommend that you review these Terms periodically to stay informed of any updates. The most current version of these Terms will always be available at https://pureexpertz.pro/terms/.

11. Additional Provisions

11.1 Entire Agreement

These Terms, together with our Privacy Policy (available at /privacy/) and any EA-1 or other written agreement executed between you and Pure Expertz™, constitute the entire agreement between you and us regarding your use of the Site and our services, and supersede all prior or contemporaneous agreements, representations, and understandings, whether written or oral.

11.2 Severability

If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be deemed severed from these Terms, and the remaining provisions shall continue in full force and effect. The parties agree to replace any invalid or unenforceable provision with a valid provision that most closely approximates the intent of the original.

11.3 Waiver

No failure or delay by Pure Expertz™ in exercising any right under these Terms shall constitute a waiver of that right. No single or partial exercise of any right shall preclude any other or further exercise of that right or any other right.

11.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction, including in connection with a merger, acquisition, or sale of assets, provided that the successor assumes all obligations under these Terms.

11.5 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond that party's reasonable control, including but not limited to acts of God, natural disasters, pandemic, governmental actions, telecommunications failures, or power outages. The affected party shall provide prompt notice and shall use commercially reasonable efforts to resume performance as soon as practicable.

11.6 Independent Contractors

The relationship between you and Pure Expertz™ is that of independent contracting parties. Nothing in these Terms creates any partnership, joint venture, employment, franchise, or agency relationship between you and Pure Expertz™.

12. Contact Us

If you have questions about these Terms of Service, need to report a concern, or wish to exercise any of your rights under applicable law, please contact us:

For disputes arising under an EA-1, please reference your agreement number in all correspondence. We aim to acknowledge all inquiries within five (5) business days.